Classic Marxist theory:
Before Marx society was seen as an 'organic necessary' i.e. formed the what it was by Human nature and historical 'accidents and choices'.
He did not believe in in changing human nature- he believed that Man made his environment- which then changed the nature of man.
'we the public are controlled not by force or fear but through ideas' : through ideas: stereotypes and the representation of the minority which causes fear and a moral panic.
A number of theorists have developed the study of ideology further, such as Gramsci and the Frankfurt school.
In the music sector 90% is owned bu five companies and the largest being Sony.
There is a tendency to neglect smaller sectors of the potential audience: e.g. Sikhs.
moreover major studios changing a film after it has been submitted by a director as it did not fit the intended audience
Hegemonic:
'How the dominant ideology is accepted by the people' : how people/ the public give in and accept the dominance.
http://www.youtube.com/watch?v=te6qG4yn-Ps
An interesting precis of what we explored in class. Now please use this in your analysis of the blue pill/red pill scene from The Matrix.
ReplyDeleteCheck the main blog for details of the homework expectation for this week.