Tuesday, 1 February 2011

Exam question : i have done what i can :-)

Mest 3


Section A


Media Product One: The MOBO awards presentation of Best Female to Estelle, broadcast on BBC3.

Media Product Two:




How do the two media products represent women in the music industry

  • The first media product represents women in a optimistic and successful manor
    • she has found it hard to become a successful women in a patriarchal society
    • Estelle within the MOBO awards presentation is denoted to be wealthy this signifies that if you are successful in the music industry money

- marxism and hegemony: the media is achieving dominance through their representation of the world

- the ‘upper class’ are in control and domineering over what the public and audiences are shown, they want to make money and stay in power over the public

- “control the audiences thoughts”

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How and why do programmes such as MOBO awards appeal to niche audiences

  • You may also refer to other media products to support your answer


  • including known artists and publica(ly) famous people: celebrities
  • letting them vote for their favourites : audience interaction
  • What are the advantages and disadvantages for performers of using the internet as a marketing tool
  • You should refer to other media products to support your answer

- advertising globally

- only appeal to the niche demographic audience

- minority not the majority

  • cheap, easy to use, effective, common,
  • they have no control
  • anyone and everyone can access their work

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