Itv mini case study

From January 2006, the company used the name ITV Productions when making programmes for the ITV family of channels. From March 2009 the company has been fully re branded as ITV Studios Limited, which has also been extended to some productions for other UK broadcasters (such as Channel 4's Countdown) and to ITV's US arm

It is a channel which is broadcasted on terrestrial TV and therefore it is free to watch,, as long as you own a TV.

ITV Studios is a major commercial TV producer in the United Kingdom, creating over 3,500 hours of original programming each year across all genres except news. Programmes including Coronation Street; Emmerdale, Heartbeat, Marple and Agatha Christie's Poirot, Brainiac: Science Abuse, University Challenge, I'm a Celebrity... Get Me Out of Here!, Parkinson, Ant & Dec's Saturday Night Takeaway, Tonight, The Jeremy Kyle Show, Allsorts and This Morning.

The audience demographic for ITV are 16-34 year olds

Using data ((e.g. from BARB)) compare audience figures for ITV shows in the 70s, 80s, 90s, and 00s

Since the 70s ITV's viewing figures have rised drastically this may be a result to the public becoming more financially stable also the TV platform has become more efficient.

In the 1970s viewing figures were around 20%, they have risen in the 2000s to 29%, hence more people are watching the channel and therefore the contents published by ITV is successful.

The whole idea of marxism and hegemony is relevant because, the publishers of ITV, want to make money and to do this the viewing figures need to be high and this can be done through creating programmes that are targeted at the demographic.

To what extent can ITV blame new media for its troubles?

http://www.tvscoop.tv/2009/03/big_trouble_at.html

TV v BBC: The World Cup's most one-sided contest?

Much like the England team, ITV could be forgiven for wishing they'd never bothered making the trip to South Africa, such has been the trouble it's brought them since boarding the plane.

The final insult, added to an injury-plagued month, appears to have been the most one-sided of final matches. Because while The Netherlands and Spain fought over a solitary goal during 120 minutes of football, the BBC was trouncing ITV 5:1 in the ratings war.

Both channels screened the final; the BBC securing an audience of 17.9 million at its peak while ITV was left with a high point of just 3.8 million.

ITV increased its audience by 8.6% in 2010 compared to 2006, while the BBC added just 5.3%.

What's the future for quality scripted drama on ITV?

http://www.itv.com/dramapremieres/marchlands/

I personally think that scripted drama pieces have no future due to the demanding nature of 'change', also in comparison to BBC dramas ITV dramas are quite subtle and not as staright forward and simplistic

'Whatever ITV does, it needs to provide strong, vibrant competition for BBC drama' : the guardian