Compare and contrast the two texts with reference to the representation of conflict (8marks)Both of the media texts have similar topics, such as the military and conflict. Conflict within the website is represented to be very brutal and bloody, therefore the images are 'raw', this symbolises that the images are not specifically taken for entertainment purposes. In
The shots are user generated content (UGC), this connotes
Moreover the institution CNN is represented by the website. This could lead to a wider audience demographic hence more money for the makers of the website. The wesite represents conflict to be very violent therefore this is reflecting the army lifestyle, this is kind of contrasted to the representation within the movie trailer, where the footage is seen to look 'cool', although still violent. Although the movie release date is this year, the issues tackled are contemporary and past issues, for example the it reflects the issues taking place in Libya.
Moreover the second media text represents the military as a whole to be fearless and this is emphasised by the soldiers fighting against aliens in order to save their country. All of the iconography used denotes the military and therefore connotes blood, violence, conflict and danger. The iconography consists of: weapons, vehicles, explosions and fighting these are all negative factors and are interrelated to the topic of conflict and destruction.
Within the second media text, a mix of diegetic and non diegetic music has been used this is used to create different effects. For example, when the non diegetic music get louder and faster, the audience know that the 'conflict' is going to become more brutal. This is contrasted with the videos in the first medai text, where the majority of the music is diegetic sounds which creates an atmosphere for the audience and one could say it emphasis the conflict and actions taking place.
Explore the view that the entertainment media feeds upon moral panic in the west as a result of terrorism post 9/11
You may refer to other media products to support your answer (12marks)
media texts entertainment are based on moral panics?
Moral panics are caused by status threatening issues and therefore, the 9/11 trauma caused a lot of moral panics within the American society. Although it is unclear of who was responsible for the 9/11 bombings Americas was affectly greatly because it it is the first attack for a very long time, and they were not expecting it. The entertainment media feeds upon moral panics by creating texts based on 'terrorism' , for example the Indian film based in The united States of America 'My Name is Khan', the film is about a muslim man living in America who meets a Hindu woman and her song son from a previous marriage. They both live together and start a relationship. However the family start experienceing post 9/11 prejudice in their community and even the son starts too turn against him. Whilst at school there is an argument among a group of people at school and the son is involved, he gets very badly hurt, the reason behind the conflict is because he is half muslim.
This film feeds upon 9/11 bombings, and the moral panics based around the bombings. However it is quite ironic how they have created a film based on the bombings however, there is no proof that it was a muslim/islamic attack on the americans, hence the film is presenting 'false consciouness'. But this is what the audience are interested in: conflict, these film raised A LOT of money and broke records for their representations.
What are the advantages and disadvantages for the military as an institution using the internet as a marketing tool?
You should refer to other media products to support your answer (12marks)
There are a variety of advantages and disadvantages for the military using the internet as a marketing tool. For example and advantage would be that the internet is free to anyone who has an internet connection (broadband or dial up), also the internet is a tool which is fast and easy to access. Websites can now be viewed on mobile phones and therefore, the niche audiences can keep updated when they want to, they are in control. One could say that the audience does not have control and that the makers and directors of the website determine what the audience view, not the audience choosing what to view. (Marxism and Hegemony) They want to make money and in order to do so they have too publish articles that the target audience demographic want to read, therefore they are choosing what the audience is exposed too, this could insinuate that the audience have no control. Anyone can use and access the webpage and hence is it an efficient way of marketing. Also the E-media is a viral platform which can lead too more and more people looking at the site and this may lead to more people joining the military. It is also easy for people who have any queries about the information on the website or job information to contact the military directly via email, and get a response relatively quickly (customer service).
Another disadvantage to the military using the internet as a marking platform is that the business person is isolated, and therefore there is no human contact between the customer/viewer and the maker, one could say that this could lead to lying and deception.
The internet exposes people to their websites globally therefore the majority of people.
A disadvantage of using the internet as a marketing tool is the shear competition between website owners because they all want their pages to get seen and moreover, be successful.
Also because the E-media platform is very popular and therefore in demand, website makers need to be very accurate in their presentation and their information which gets shared. Plus the site needs to be easy to locate, because if the site is hard to find the viewer may go through loads of sites and not even find yours.
