Both of the texts show different ways in which the audience uses the media, the first text connotes the changes in the way the audience relates to the media through the use of, music. The soundtrack is the same as the theme music from the Harry Potter movies, the music is therefore recognised, and a link can be made between the movie and the Lego building blocks. The language used within the advertisement is very specific, the repetition of the personal pronoun 'you' and 'your' engages the audience, (audience interaction). Also there is an option where the player can play on their own or with a friend, this is widening the audience for the game.
The age certificate for the Harry Potter films are 12A, and therefore children under the age of 12 can not see the film without and 'A'dult present with them. This is contrasted to the certificate for the lego game for Harry Potter which is for 10+, this emphasises that the game is more suitable and relevant for younger children compared to the actual film.
The second text
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